Sales and Marketing Management Certificate Course

Course Description

This course provides a detailed overview of sales and marketing concepts.
It is intended for those who already work in an administrative / sales and marketing environment or those who wish to do so.

Course Structure

The course is held over a 12 week period.
Sessions are held once weekly in the evenings.
Each session lasts 2hrs.

Course Content

Introduction to Sales & marketing as a functional area of management
Consumer Behaviour
The Marketing Audit
PEST Analysis
Effective Segmentation
The 7 Ps in the marketing discipline
The setting and implementation of the Marketing Plan
Relationship marketing
Marketing & Communication ethical Considerations
The nature and the role of Personal Selling
The characteristics of a good salesperson

Scholarships

St. Thomas Institute, together with the Mediterranean Chamber of Commerce, Industry and Development is pleased to announce its new Scholarship scheme.

Simply look out for the S symbol on the right to find out which courses you can get a scholarship for. To benefit from the scholarship, simply apply for two courses and study a third subject completely FREE.

Scholarships are limited and are awarded on a first come first served basis

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