| Course Description | This course provides a detailed overview of sales and marketing concepts.
It is intended for those who already work in an administrative / sales and marketing environment or those who wish to do so.
Call 21227799 or email us for more information | | Course Structure | The course is held over a 12 week period.
Sessions are held once weekly in the evenings.
Each session lasts 2hrs. | | Course Content | Introduction to Sales & marketing as a functional area of management
Consumer Behaviour
The Marketing Audit
PEST Analysis
Effective Segmentation
The 7 Ps in the marketing discipline
The setting and implementation of the Marketing Plan
Relationship marketing
Marketing & Communication ethical Considerations
The nature and the role of Personal Selling
The characteristics of a good salesperson | | Call 21227799 or email us for more information | |
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